Maggi Set to Lose Over US$ 200m in Brand Value Following Food Safety Ban
Maggi, a subsidiary of the Nestlé group, is set to lose over US$ 200 million in brand value following a ban imposed by the Food Safety and Standards Authority of India (FSSAI). Maggi will destroy… read more
Football’s First Billion Dollar Brand? Not Barcelona, Manchester United!
Man U overtakes Bayern to become the world’s most valuable football club brand
First club with a brand worth over $1 billion
Record-breaking… read more
The Brand Finance Netherlands 50 , released today, is an annual study conducted by leading brand valuation consultancy Brand Finance . The Netherlands’ biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable.
De vandaag vrijgegeven Brand Finance Dutch50 is een jaarlijks onderzoek dat wordt uitgevoerd door het toonaangevende merkwaarderingsbureau Brand Finance. De grootste merken van Nederland worden onderzocht en geëvalueerd om te bepalen welke van hen de meest krachtige… read more
This message is in response to a piece by Mark Ritson published in Marketing Week and Branding Strategy Insider on April 22 nd , based on a whitepaper produced by Markables .
“The suggestion that public brand… read more
Lego Overtakes Ferrari as the World’s Most Powerful Brand
Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful
Success of The Lego Movie has propelled the already well-loved brand to the… read more
Chinese Brands Threaten America’s Banking Primacy
Chinese Bank brands overtake major US names
Citi, BoA and Chase all lose out to ICBC and China Construction Bank
US brand values up a modest 4% in contrast to 29% for China
… read more
QNB Crowned the Middle East’s Most Valuable Banking Brand
QNB is the most valuable banking brand in the Middle East and Africa
Growing presence & power of brand in Africa helps brand value jump 44%
Al-Rajhi remains top in KSA and… read more