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Philips’ Brand Value Hit by Restructuring Plans

21.05.2015

 
The Brand Finance Netherlands 50 , released today, is an annual study conducted by leading brand valuation consultancy Brand Finance . The Netherlands’ biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable. read more

Merkwaarde van Philips omlaag door herstructureringsplannen

21.05.2015

 
De vandaag vrijgegeven Brand Finance Dutch50 is een jaarlijks onderzoek dat wordt uitgevoerd door het toonaangevende merkwaarderingsbureau Brand Finance. De grootste merken van Nederland worden onderzocht en geëvalueerd om te bepalen welke van hen de meest krachtige… read more

Why Variation Supports the Need for Brand Valuation

24.04.2015

This message is in response to a piece by Mark Ritson published in  Marketing Week  and  Branding Strategy Insider  on April 22 nd , based on a  whitepaper  produced by  Markables .
 
“The suggestion that public brand… read more

Lego Overtakes Ferrari as the World’s Most Powerful Brand

17.02.2015

Lego Overtakes Ferrari as the World’s Most Powerful Brand  
 

Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful
Success of The Lego Movie has propelled the already well-loved brand to the… read more

The USA's Most Valuable Banking Brands

02.02.2015

Chinese Brands Threaten America’s Banking Primacy  

Chinese Bank brands overtake major US names
Citi, BoA and Chase all lose out to ICBC and China Construction Bank
US brand values up a modest 4% in contrast to 29% for China
read more

The Middle East's Most Valuable Banking Brands

02.02.2015

QNB Crowned the Middle East’s Most Valuable Banking Brand  

QNB is the most valuable banking brand in the Middle East and Africa
Growing presence & power of brand in Africa helps brand value jump 44%
Al-Rajhi remains top in KSA and… read more

The World’s Most Valuable Banking Brands

02.02.2015

Study of the World’s Most Valuable Banking Brands reveals Chinese Brands Threaten America’s Primacy

Bank brand study shows Chinese banks overtaking major US names
Wells Fargo remains the world’s most valuable bank brand
European… read more

UK's Most Valuable Banking Brands

02.02.2015

UK Outperforms All Major Western Economies but RBS Woes Continue, Bank Brands Study Reveals
The annual study, conducted by leading brand valuation consultancy Brand Finance plc , ranks the world’s biggest banks by their brand value. The results, published in the February… read more

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