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Press Releases

Diversification and transformation drive changes amongst the Middle East’s most valuable and strongest brands
New report from Brand Finance highlights that diversification and innovation is a central development strategy across sectors for the Middle East’s leading brands Aramco is the Middle East’s most valuable brand despite declining value and strength e& UAE (formerly known … read more
ADNOC and e& UAE (formerly etisalat by e&) extend dominance as the UAE’s leading brands
A new report from Brand Finance reveals ADNOC and e& UAE’s (formerly etisalat by e&) enhanced brand strength is driving increased brand values and dominance among other UAE brands ADNOC is the UAE’s most valuable brand, reaping the rewards from … read more
Banking on success: National Bank of Egypt solidifies position as Egypt’s premier brand
New data from Brand Finance reveals Egypt’s strongest and most valuable brands continue on upward growth trajectory National Bank of Egypt reaffirms position as Egypt’s leading brand in both value and strength, while also leading in sustainability perceptions Telecom Egypt … read more
QNB strengthens its brand leadership in Qatar as QatarEnergy’s brand value surges post-integration  
New report from Brand Finance highlights growing values of seven of the top-ten Qatari brands QNB retains title as most valuable and strongest Qatari brand, valued at USD8.4 billion QatarEnergy reaps the rewards of brand integration, becoming fastest-growing Qatari brand … read more
Kuwait’s top brands thrive as resilient growth marks 2024 success
All of Kuwait’s top ten most valuable brands see year-on-year brand value growth according to new report from Brand Finance KPC is the most valuable brand, while subsidiary KNPC posts impressive 80% growth Zain reaps rewards from ongoing development strategy, … read more
stc’s growth strategy reaps rewards for its brand while Aramco struggles amid changing market conditions  
Saudi Arabia's top brands drive 'Vision 2030' agenda, with eight of the top-ten achieving brand value growth in new Brand Finance ranking Aramco remains the Middle East’s most valuable brand despite brand value and strength decline Ongoing diversification and digital … read more
Barbie’s brand back? Brand value rises on the back of mega movie success
New data from Brand Finance reveals growth for iconic doll brand amidst Mattel’s challenges Barbie rises to number three in toy brand ranking, defying industry slump A decade on top: LEGO’s building blocks for brand value Japanese toy brands are … read more
Underdog UK brands trump titans: Greggs and Robinsons dominate with brand power 
New data from Brand Finance reveals that smaller UK brands are punching above their weight, outshining nation’s bigger brands in terms of brand strength   Greggs, Robinsons, and Fairy among smaller focused brands dominating brand strength ranking   Shell maintains … read more
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Penny Erricker
Communications Executive
Brand Finance
Cristina Campos
Communications Director - Southern Europe & Latin America
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Mark Crowe
Managing Director
Australia
Andrew Ee
Communications Director – Asia Pacific
Brand Finance
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