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Brand Finance USA

News

Ballpark figures: assessing brand value and the benefits of stadium naming rights

13.12.2011

This article first appeared in the World Trademark Review  in the December/January 2012 edition. For the full article as it appeared click here Elise Neils , MD, Brand Finance The rising cost of stadium naming rights deals is bucking… read more

Operators treat their customers 'like slaves'

09.11.2011

A raft of industry thought leaders including David Haigh, CEO of Brand Finance Plc  struck out against operators for their poor customer service during a panel session at this week's Total Telecom World, blaming high churn rates on… read more

Qantas to cut fares

01.11.2011

SYDNEY/SINGAPORE (Reuters) - Australia's Qantas Airways plans to cut fares and launch an advertising blitz to win back passengers, a newspaper said, after its showdown with unions caused international travel chaos and left almost 70,000… read more

Press Releases

Walmart is the Brand Finance Best Retail Brand 2012 but Amazon.com gains ground as online sales soar

16.02.2012

Walmart is the Brand Finance  Best Retail Brand 2012  but Amazon.com gains ground as online sales soar   Walmart   retains its status as the world’s most valuable retail brand with a value of $38.3  billion.… read more

HSBC Named the World’s Most Valuable Banking Brand as European Banking Brand Values Plummet

07.02.2012

HSBC Named the World’s Most Valuable Banking Brand as European Banking Brand Values Plummet HSBC, the only British bank among the ten most valuable banking brands, knocks Bank of America off the top spot in the Brand Finance Banking… read more

Brand Finance launches Nation Brands 100

24.11.2011

Brand United Kingdom stays strong as the continent collapses The Top 100 Nation Brands have been ranked by Brand Finance plc with the USA, Germany and China topping the report. Eurozone crisis affects the Nation Brand vales of Greece ,… read more

Reports

Brand Finance® Global 500 2011

12.07.2011

The Brand Finance® Global 500 is the ranking of the most valuable global brands in 2011.  This annual report pits the best global brands against one another in the most definative list of brand values available. To read the report… read more

Brand Finance® Nation Brands 100

23.11.2011

The BrandFinance® Nation Brand 100 provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image have on foreign consumers and investors. The… read more

Brand Finance® Banking 500 2012

31.01.2012

The Brand Finance ® Banking 500 is the most comprehensive ranking of the world’s most valuable banking brands. At these unstable and challenging times for the global financial industry, the Banking 500 analyses the value of the top… read more

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Reports

Brand Finance® Global 500 2011

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Articles

Brand Finance Journal Issue 1

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