Brand Finance Nation Brands 2014

The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state.

The Brand Finance Nation Brands measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each country with a measure of its brand strength in addition to its nation brand value.

Governments, trade bodies and businesses must take steps to ensure that their nation brand is strategically appropriate, well-managed and regularly monitored in order to maximise the benefits.

Download the extended final edition with additional case studies to discover more.

Press releases

Malaysia's Most Valuable Brands 2014


The definitive list of Malaysia's most valuable brands. read more

The World’s Most Valuable Nation Brands


Brand Finance , the leading brand valuation and strategy consultancy,… read more

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Key stories

Political will, not tourism, key to nation brands now


While India has an enduring campaign in 'Incredible India', However, it… read more

Victoria’s Secret - A 3.9 Billion Dollar Brand


The Victoria's Secret Angels are flying into the Capital for their… read more

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Brand Finance Banking Forum 2015


Brand Exchange  3 Birchin Lane London EC3V 9BW UK read more

BrandFinance® Nation Brands Forum 2014


Brand Exchange 3 Birchin Lane London EC3V 9BW read more

BrandFinance® Singapore Forum 2014


Singapore Management University School of Accountancy Ngee Ann Kongsi… read more

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