Our transaction support services help companies evaluate and mitigate risks, extract maximum value in mergers and acquisitions as well as private equity investments. We also help private equity companies, venture capitalists, brand owners and business identify and assess the value of opportunities through brand due diligence and brand strategy options, including licensing.


We help clients communicate the financial potential of the brand to inform and assist potential investors. Our independent reports provide reassurance to leveraged finance / debt providers and have enabled clients to secure finance against their brand, intellectual property and intangible assets.

Specific Offerings

  • IPO
  • Brand Asset-Backed Finance
  • Securitisation

Licensing and Franchising

We help maximise earnings and provide greater brand presence and knowledge by identifying the best opportunities for licensing and franchising, both internally and externally. We also provide advice on best practice in licensing agreements.

Specific Offerings

  • Licensing / Franchising Strategy
  • Licensing / Franchising Negotiation
  • Royalty Rate Analysis

Mergers and Acquisitions

Many acquisitions do not add value to the acquirer.  Many divestments or closures turn out to have been a mistake.  Before taking action it is necessary to conduct a thorough brand due diligence to ensure that targets are fairly priced and will be sustainable. It is equally important to ensure that underperforming brands are not susceptible to a turn round if a few robust brand management actions are taken.  If a sale is to proceed has the subject brand been preened for sale and presented in the most flattering light?  

Brand Finance specialises in all forms of brand due diligence for mergers and acquisitions.  We have specialist teams of IP lawyers, licensing specialists, market researchers and business analysts.  We work to investor timetables and can produce robust results fast.

Specific Offerings

  • Branded Business Sale or Purchase
  • Brand Due Diligence
  • Information Memoranda
  • Bid Defence


Our Offices

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Contact Us

Questions? Please contact us directly:

+44 (0) 20 7389 9400



Brand Finance Turkey 100 2015

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