BrandFinance® Brandirectory

We help clients communicate the financial potential of the brand to inform and assist potential investors. Our independent reports provide reassurance to leveraged finance / debt providers and have enabled clients to secure finance against their brand, intellectual property and intangible assets.

Specific Offerings

• IPO
• Brand Asset-Backed Finance
• Securitisation

We help maximise earnings and provide greater brand presence and knowledge by identifying the best opportunities for licensing and franchising, both internally and externally. We also provide advice on best practice in licensing agreements.

Specific Offerings

• Licensing / Franchising Strategy
• Licensing / Franchising Negotiation
• Royalty Rate Analysis

Many acquisitions do not add value to the acquirer.  Many divestments or closures turn out to have been a mistake.  Before taking action it is necessary to conduct a thorough brand due diligence to ensure that targets are fairly priced and will be sustainable. It is equally important to ensure that underperforming brands are not susceptible to a turn round if a few robust brand management actions are taken.  If a sale is to proceed has the subject brand been preened for sale and presented in the most flattering light?  

Brand Finance specialises in all forms of brand due diligence for mergers and acquisitions.  We have specialist teams of IP lawyers, licensing specialists, market researchers and business analysts.  We work to investor timetables and can produce robust results fast.

Specific Offerings

• Branded Business Sale or Purchase
• Brand Due Diligence
• Information Memoranda
• Bid Defence