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Has the credit crisis eroded the value of Singapore brands? How resilient have they been in this recession? Hear from our guest speakers who will share their experiences and views on the value of brands and the impact of the recession. Join us as we reveal our study in the 2009 Brand Finance Annual Report on Singapore’s Intangible Assets and Brands that identifies the nation’s top 100 brands, and discusses the impact of the crisis on their intangible and brand values. The Brand Finance Forum will be held in collaboration with the Singapore Management University (SMU) for the second year running. The Brand Finance Forum gathers foremost thinkers in the areas of brand analytics, brand strategy and brand building to share their experiences and to better understand the process by which valuable brands are created. Previous Brand Finance events were met with resounding success with over 100 senior management participants in the Brand Finance Asia Pacific Forum 2008 held at SMU, and more than 140 overseas and local delegates in the Brand Finance Global Banking forum held at the London Stock Exchange. This is a forum for CEOs, CMOs and CFOs
who are interested in issues on brand management. DATE :
Tuesday 23rd June 2009
TIME :
0830 hrs DRESS CODE : Business Casual VENUE : Singapore Management University, Administration Building, Conference Hall 1 (Level 5), 81 Victoria Street, Singapore 188065
COUNTRY : Singapore |
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TIME |
AGENDA* |
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0830
- 0900 |
Registration |
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0900
– 0915 |
Chairman's
introduction |
CEO,
Brand Finance |
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0915
– 1000 |
Keynote
address: How can brand owners maximize brand value in the global downturn? |
Provost,
Singapore Management University |
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1000
– 1030 |
Creating
a World Class Service and Sales Culture - 4 Mind Sets for the Future |
CEO, Consalia Asia Pacific Pte Ltd |
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1030
– 1050 |
Refreshments |
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1050
– 1130 |
What
challenges face Singaporean brands? |
Brand
Finance |
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1130
– 1150
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“It’s not what you say, it’s what you do” |
Standard
Chartered Bank |
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1150
– 1210
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Beyond Red, Orange & Green – What Branding Really Means to StarHub |
StarHub
Limited |
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1210
– 1230
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Panel
Discussion and Conclusions |
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1230
– 1400
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Lunch
Break |
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1400
– 1600
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Brand Finance Workshops By exclusive invitation only
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Download our news coverage here. Download the Brand Finance Forum presentation here. For enquiries, please contact Bernard Lee at +65 6336 8691 or email b.lee@brandfinance.com.
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