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Upcoming event.

Brand Finance Global Soft Power Summit 2020

Tuesday 25 February 2020, 08:30 - 13:00

Event overview.

What does foreign policy success look like? Is soft power at the heart of foreign policy and diplomacy? Are we witnessing a shift in global soft and hard power dynamics? What are the key drivers of soft power? Is hard power making a resurgence?

Join us at the Brand Finance Global Soft Power Summit 2020, where practitioners and researchers of soft power will explore and debate these questions at two events, in London and Oxford.

The Summit will feature a presentation of the results of the Global Soft Power Index - the world’s most comprehensive soft power study from Brand Finance, surveying opinions of over 50,000 people in more than 85 countries.

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08.30 - 09.00 Registration & Breakfast
09.00 - 09.25 Introduction
09.25 - 10.40 Panel Session 1
10.40 - 11.10 Coffee & Networking
11.10 - 12.25 Panel Session 2
12.25 - 12.50 Keynote Speaker
12.50 - 12.55 Conclusion


Venue to be confirmed


Tuesday 25 February 2020
08:30 - 13:00

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T +44 (0)207 389 9400


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