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Brand Finance Banking 500 2020.

Published on 03.02.2020

The annual report on the most valuable and strongest banking brands.

  • For the first time since 2009, the total brand value of the world’s 500 largest banks has declined year on year – from US$1.36 trillion in 2019 to US$1.33 trillion this year
  • China’s ICBC retains its top spot as the world’s most valuable banking brand, breaking the US$80 billion mark. Chinese banks continue to occupy the top four of the Brand Finance Banking 500 2020 ranking
  • Five US banks are in the top 10, although overall, the US sector declined by 5%. Wells Fargo is the top bank and JP Morgan has grown by 15% to enter the top 10
  • Qatar National Bank dominates in the Middle East with 20% growth
  • Europe declines by 7%, more than any other region, with several major banks seeing significant drops in brand value
  • BCA of Indonesia is the world’s strongest banking brand, alongside Russia’s Sberbank, both with a Brand Strength Index (BSI) score of 91.6 out of a 100 and an elite AAA+ rating

“The brand performance of established banking markets is a reflection of the fragile global economy and political landscape as well as the expectation of a downturn. But it also represents banks’ ongoing challenge in adapting to increased regulatory and technological change within the industry.”

David Haigh, CEO, Brand Finance


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