Brand Finance Global 500 2019.
Published on 22.01.2019
Every year, Brand Finance values the world’s biggest brands. The world's 500 most valuable brands across all sectors and countries are included in the Brand Finance Global 500 report launched on 22nd January at the World Economic Forum in Davos, Switzerland.
- Ferrari accelerates to claim the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating
- Three of the Big Four brands: Deloitte, PwC, and EY, post an elite AAA+ brand strength rating, while KPMG trails behind
- Amazon defends prime position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed 2nd and 3rd
- As tech brands lead the ranking, Microsoft makes a comeback to top 5 with 47% brand value growth, while Facebook sees its brand strength tarnished by scandals
- China’s answer to Netflix, iQiyi is the world’s fastest-growing brand of 2019, up a whopping 326% year on year, three times the 105% hike by its US counterpart
- Brands from China climb up the ranking as the country’s total brand value in the Brand Finance Global 500 breaks US$1 trillion
“As the world’s foremost luxury carmaker, Ferrari has an unparalleled level of brand recognition, upholding excellence for design and innovation. The prancing horse logo is a perfect symbol of the brand’s strength and vitality as it plans new models and reaches outside the auto industry.”
David Haigh, CEO of Brand Finance