Tobacco 10 2019

• Marlboro top of league, brand value up 10% to US$33.6 billion
• Indonesia’s Sampoerna moves up a notch, brand value US$3.2 billion
• Grizzly new entrant from British American Tobacco slides in at US$2.7 billion
• L&M is world’s strongest tobacco brand, registers Brand Strength Index (BSI) score 77.40 out of 100 and AAA brand rating

As smoking habits continue to evolve and we see more smokers opting for vapes or e-cigarettes, the tobacco brands have not seen drastic improvements in their brand values since last year. There are now such a huge variety of alternative products that mean less smokers are purchasing packs of cigarettes and instead buying e-cigarettes which are widely available in local supermarkets, online, and in specialist vape shops.

David Haigh, CEO, Brand Finance