Brand Finance

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Past event.

Brand Finance Global 500 2019 Launch at Davos: The Role of CEOs in Shaping Brands & Reputation

Tuesday 22 January 2019, 17:00 - 20:30

Event overview.

The 2019 iteration of the Brand Finance Global 500 report on the world's most valuable brands across all sectors and countries will be launched in partnership with Tata Consultancy Services at the World Economic Forum in Davos, Switzerland. The event will feature a panel discussion on "The Evolving Role of CEOs in Shaping Brands and Reputation" with:

  • Cathy Bessant, Chief Operations and Technology Officer at Bank of America       
  • Natarajan Chandrasekaran, Chairman of TATA Sons
  • Kylie Wright-Ford, CEO of Reputation Institute
  • Jonas Prising, CEO of ManpowerGroup

Joined by C-Suite executives from around the globe, we will present the findings of our annual brand valuation study into the world's biggest brands and share perspectives on the role of chief executives and boards in shaping brands and reputation.

We will explore how CEOs achieve success in brand management, drawing on the Brand Guardianship Index - our latest research and ranking of the top 100 brand champions among the CEOs of the world's most valuable brands. Are CEOs doing enough to build brand resilience in order to safeguard stakeholder value? Should CEOs respond to brand activism when pressured to take ethical stances publicly in relation to societal challenges? And should companies take more urgent steps to value and report on their brands and reputations?

Please note that only those who are attending the World Economic Forum 2019 are able to attend this event. 

For media enquiries please contact Miss Sehr Sarwar on or +44 7966963669.

Click here to book tickets +


Cathy Bessant

Chief Operations and Technology Officer, Bank of America

Natarajan Chandrasekaran

Group Chairman, Tata Sons

David Haigh

Chief Executive, Brand Finance Plc

Jonas Prising

Chief Executive Officer, ManpowerGroup

Kylie Wright-Ford

Chief Executive Officer, Reputation Institute





17:00 - 17:30


Welcome reception

17:30 - 18:00

David Haigh

Official launch of the Brand Finance Global 500 report

18:00 - 19:00




Cathy Bessant

Natarajan Chandrasekaran

Kylie Wright-Ford

Jonas Prising

Panel discussion: "The Evolving Role of CEOs in Shaping Brands and Reputation"
moderated by David Haigh




19:00 - 19:15

David Haigh

Closing remarks

19:15 - 20:30


Cocktail reception and light buffet


The TCS Dome
Panorama Hotel
Promenade 80
7270 Davos


Tuesday 22 January 2019
17:00 - 20:30

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T +44 (0)207 389 9400


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